You can–and should–conquer your fear of pitching total strangers. This process will help you do it.
Storytelling is the core of who are as human beings, and it’s an art all in it’s own — no matter what form you are using. Many storytelling techniques still stand the test of time. With a little creativity and imagination, you can apply storytelling techniques to any form for your brand storytelling.
This is an installment in the Content Marketing 101 series.
Maybe you think “content marketing” means having a blog that makes money. Or that it’s about producing content for sites like ezinearticles and Squidoo. Or having an email autoresponder.
Content marketing is bigger than that.